



HuffPost's shopping vertical is promoting Bamboo Cool men's boxer briefs, priced around ten dollars a pair in multipacks, citing unnamed Amazon reviewers who call them 'cloud nine' and comparisons to 'wearing air.'
The piece cites a bedding company's website for claims about bamboo viscose being breathable and antibacterial, and the brand's own claim that the briefs are up to 30% more breathable than cotton and keep wearers three degrees cooler, neither of which is independently sourced in the piece.
The article carries an affiliate-commission disclosure at the top, meaning HuffPost earns money if readers click through and buy the product being called miraculous.
The full dispatch is available from the source below.