San Francisco’s newest music venue takes flight

Filed 1mo ago · Via Courthouse News · The Buffoon Desk

THIS STORY IS SCORED

Holiday Weasel

Kevin MacLeod · incompetech.com · CC BY 4.0

Photo: Dosseman · CC BY-SA 4.0 · via Wikimedia Commons

San Francisco International Airport's Terminal Sessions series has hosted bands including New Zealand's The Beths, India's Peter Cat Recording Co. and Colombia's Bomba Estéreo in a converted gate lounge, funded jointly by the airport and the San Francisco Travel Association.

SF Travel's Radu Barbuceanu said the goal is to promote San Francisco to international travelers passing through, and the association has brought foreign influencers to document performances and tour the city.

Bands are booked by 'piggybacking' on acts already in town for the Stern Grove festival; The Beths played the gate to a full crowd, including fans who flew in specifically for the show, before signing posters for fans.

The full dispatch is available from the source below.

✒ FROM THE EDITORIAL DESK

A tourism board and an airport funding free concerts to market a city to travelers already trapped at their gate is either savvy branding or a captive audience being monetized with extra steps. Either way, the bands seem happy to collect the exposure and the frequent flyer miles.

Source: Read the original at Courthouse News → Scored: Holiday Weasel · Kevin MacLeod · CC BY 4.0