ExportNZ says New Zealand exporters face more than $9 billion a year in costs from non-tariff barriers like certification requirements, technical standards and customs processes, with at least 83% of exports affected according to the Ministry of Foreign Affairs and Trade. On average, New Zealand products face nine separate non-tariff barriers per market entered.
The group's 2026 Pre-Election Blueprint calls for a National Export Readiness Programme, raising the R&D Tax Incentive from 15% to at least 25%, faster paperless trade systems, and a long-term national competitiveness strategy. Executive Director Joshua Tan says removing unnecessary barriers is one of the most direct ways the next government could cut costs for exporters.
ExportNZ Chair David Boyd says the blueprint reflects consistent exporter feedback and urges all political parties to work with business ahead of the election.
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