No 10: Full Confidence, made by Manchester developer Benjamin Brewis, has topped Apple's UK paid games chart, beating Minecraft, by letting players run the country as prime minister while juggling the cabinet, backbenchers, media, and public across more than 300 handwritten scenarios. Storylines range from GP waiting times to a lobbyist's dog loose in the House of Lords.
Brewis says the game draws on real political theatre, including an MP who threatened colleagues with a spider and Boris Johnson walking into a fridge. One player has reportedly survived 1,885 in-game months, or 157 years, prompting Brewis to question whether that still counts as a democracy.
The premise arrived after five different people held No 10 since 2016, three of them within just over three years, one for only 49 days. A King's College London lecturer suggested the churn of prime ministers, amplified by social media, helps explain the sudden appetite for turning Westminster into a phone game.
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