Immigrant rights group launches $10M plan to mobilize Latino and independent voters

Filed 56m ago · Via Arizona Mirror · The Buffoon Desk

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Alexander Nakarada · creatorchords.com · CC BY 4.0

Photo: The White House from Washington, DC · Public domain · via Wikimedia Commons

Living United for Change in Arizona plans to spend up to $9.9 million over six weeks on voter outreach in federal and statewide races, aiming to contact at least 400,000 voters through door-knocking, calls, mailers and digital ads. The group, which made just under $9 million in total revenue in 2024, says the money comes from member support, individual and philanthropic donors, and its PAC.

LUCHA is targeting Latino voters, who make up about 25% of Arizona's electorate, and the roughly 34% of voters registered with neither major party, a bloc nearly matching Republicans' 35% registration share. Political director Stephanie Maldonado said the effort is meant partly as a check on the Trump administration's deportation campaign and partly to push state policies like paid family leave and affordable housing that Republican legislators have blocked.

Arizona's governor and attorney general races hinge on razor-thin past margins, including a 280-vote win for the current attorney general, and Republican candidates in both races have pledged to cooperate with federal deportation efforts, including against DACA recipients.

The full dispatch is available from the source below.

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Spending more money in six weeks than you brought in over a whole year is either a sign of real conviction or a sign somebody's betting the house, and probably both at once. Arizona's last governor's race turned on a percentage point and its attorney general's race on 280 votes, so nobody spending millions to knock on doors is being fanciful about the stakes. Whether the money buys turnout or just buys exhaustion, that's the question every canvasser and every voter on the other side of that door gets to answer together.

Source: Read the original at Arizona Mirror → Scored: Silly Intro · Alexander Nakarada · CC BY 4.0

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