If You Want An Aluminum-Free Deodorant That Actually Works, You've Come To The Right Place

Filed 58m ago · Via HuffPost · The Buffoon Desk

THIS STORY IS SCORED

Merry Go Slower

Kevin MacLeod · incompetech.com · CC BY 4.0

Photo: Dick Thomas Johnson from Tokyo, Japan · CC BY 2.0 · via Wikimedia Commons

HuffPost's shopping desk lists nine aluminum-free deodorants, leading with Lume, a cream developed by an OB-GYN and marketed for use anywhere on the body.

The article explains, accurately enough, that aluminum-free deodorants do not block sweat like antiperspirants but instead target odor-causing bacteria with ingredients like tapioca starch or arrowroot.

The sole evidence offered for Lume's effectiveness is a single enthusiastic customer review calling it a product made by 'a witch,' alongside standard affiliate-commission disclosures.

The full dispatch is available from the source below.

✒ FROM THE EDITORIAL DESK

Nine products, one anonymous five-star review doing the heavy lifting, and a commission on every click — this is advertising wearing the trench coat of a buying guide. The one useful fact in the whole piece, that antiperspirants and deodorants aren't the same thing, could have been a tweet. Everything after that is just a storefront with a byline.

Source: Read the original at HuffPost → Scored: Merry Go Slower · Kevin MacLeod · CC BY 4.0

Read it scored.

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