‘It Helped So Much I Couldn’t Believe It’: This Affordable Plumping Serum Has Reviewers Gobsmacked

HuffPost's shopping desk highlights a $21 serum from The Ordinary, touting a 92% concentration of an ingredient called Volufiline paired with an amino acid additive. A dermatologist consulted for the piece says the formula supports lipid storage and collagen activity, producing a temporary plumping effect around the nasolabial folds, eyes, and forehead.

The article frames this as the brand's latest breakthrough, following an earlier $10 serum reviewers likened to ‘Botox in a bottle.’ No independent clinical data beyond the dermatologist's commentary is cited.

The full dispatch is available from the source below.