Three British Columbia residents have filed a class action against Google, Google Canada, and YouTube LLC alleging that YouTube Premium, sold for CA$12.99 a month, promises an 'ad-free' experience while still letting creators run their own sponsored content inside videos. The plaintiffs say ads under this arrangement were once rare but have become frequent and pervasive, delivering the same commercial interruption the subscription was supposed to eliminate — just from a different source.
The suit, filed in the Supreme Court of British Columbia, alleges breach of contract along with violations of Canada's Competition Act and British Columbia's consumer protection law. The plaintiffs argue Google benefits twice over, collecting subscription fees for an 'ad-free' promise while also profiting from the creator economy's embedded advertising that undercuts it.
They're seeking restitution of subscription overpayments and an injunction forcing YouTube to disclose that creator-embedded ads may still appear. The case follows a similar suit filed in July by two California plaintiffs making the same core allegation; Google has not responded to requests for comment.
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